Pitch like a serial fundraiser

The ULTIMATE PITCH DECK PLAYBOOK gives you access to all the tradecraft you need to perfect your deck, master fundraising fundamentals, and boost your fundraising chances. It is an essential resource for all early stage businesses, in all geographies, up to Series A.

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No more dodgy decks

Investors receive around 3,000 decks a year. Most of them aren’t very good. That’s one reason why they invest in as many as 1% and as few as 0.1%. Bear in mind 90% of the leads they consider they generate themselves. To have any chance of fundraising success, your deck must be amazing and leap out from the slush pile.

Our ULTIMATE PITCH DECK PLAYBOOK will show you how to do this step by step and be better prepared for your raise.

ONLY £299 / $399 / €349

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Insider tradecraft to supercharge your fundraising

We know what it takes to raise funding. The businesses we have helped through advisory, being part of their leadership team, or invested in directly, have raised over $990m. We've seen thousands of decks and collaborated with investors who receive ten times more, so we know where mistakes can happen. We've distilled everything you need to know into The ULTIMATE PITCH DECK PLAYBOOK so you can perfect your deck and boost your chances.


What you get in the Ultimate Pitch Deck Playbook...

This is the investment deck equivalent of a triple-decker burger with all the trimmings, a large shake, and XXL fries. With onion rings on the side. And a salad to make you feel tip top and tell your Mum about. The playbook includes:

  • Pitch deck 101
  • Pitch deck strategy
  • Pitch deck story and design
  • 15 in-depth slide guides explaining how to do each well, what investors are looking for, common mistakes, tips and alternative options
  • Each guide has its own video and audio version
  • 32 original downloadable tools to solve tricky problems that trip up most founders (available in Microsoft Excel/PowerPoint or Google Sheets/Slides), like how to present your business model or design a compelling value proposition 
  • The tools include the start-up FINANCIAL MODELLER, which will help you to build a robust financial model and model your Ask  
  • Every tool has a comprehensive help guide, which walks you through a consistent example and benchmarks, so you know how to use them well
  • Extra tip sheets, slides and variants to cover the big differences
  • A choice of access modes: TOOLKIT to improve an existing deck or COURSE to help you create a new one from scratch
  • A choice of configurable email series to guide you through, so you work to your timelines, stay on track, and make rapid progress 

ONLY £299 / $399 / €349

I Want It All
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'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

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As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'

Andy Ayim, MBE and founder of Angel Investing School

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'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven

See what's in the Ultimate Pitch Deck Playbook...


32 powerful digital tools to help you perfect your deck

There are 32 totally original pitch tools to help you crack every tricky problem in your deck. You won't find these or anything like them anywhere else. They are packed with insider insights from the team that helped start-ups that raised over $990m.

See the full tool showcase

See which problems they solve

Get top investors and successful entrepreneurs perfecting your deck

Customers can book 1:1 sessions with Marcus Exall, one of the most respected Angel Investors on the planet, and our team of titans. We can review your deck or financial model, practice your pitch, or troubleshoot any tricky problems you face. Every month we give away a free 30-minute session with Marcus. 

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We're helping more founders succeed by creating pitch decks like serial fundraisers

Why you need UP AND TO THE RIGHT's start-up pitch deck playbooks:

  1. Unique insights to help you get inside the mind of top investors
  2. Save weeks of research by quickly accessing the most comprehensive and best guidance available
  3. Solve the problems that ruin most decks (and start-ups ) with original tools and content created by successful investors and entrepreneurs
  4. Prepare better for the fundraising process and strengthen your business with strategic management insights
  5. Access content in multiple ways and formats. Go on a journey or dive in to find the pearls you need.
  6. On-demand access to 1:1 support from successful entrepreneurs and investors, and become part of a community of ambitious founders

Not yet ready to take the plunge? Try our Pitch Deck 101

We know some people like to try canapes before attacking the buffet. Try our PITCH DECK 101. There aren't any tools, but it’s free and will give you some core principles and golden rules to whet your appetite…

Check Out The Freebie