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Boost your fundraising chances with the Ultimate Pitch Deck Course

Are you struggling with your deck or worried if yours is good enough to impress investors? Take our course, created by a top Angel investor who has advised and backed founders that raised over $1bn. It's packed with advice, insider tips and tools you can’t get anywhere else: 

  • Learn how to create a deck investors will love
  • Remove uncertainty about what to include in your deck 
  • Avoid the mistakes that ruin most decks
  • Master fundraising fundamentals to save months of wasted effort
  • Get investor feedback on your deck or fundraising strategy

Our know-how is endorsed by partners...


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Peet Denny, Founding Partner - Climate VC

'Working with UP AND TO THE RIGHT has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.'


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Dan Grech, CEO and Founder -    Global OTEC

‘UP AND TO THE RIGHT have transformed me from a pitch deck apprentice to a graduate. They developed my storytelling and cut through all the unnecessary details that a founders head is buzzing with. The materials we worked on together helped us close our last round and I have confidence it will help us immeasurably with the next.’

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Tim O'Shea, Founder -


'U2R provides a simple to follow framework that helps Founders bring out their story, key advantages and market. This gives the basis for a punchy deck with impact. It’s been really helpful for me and I’ve suggested to many Founders to take the course before pitching any Investor. Highly recommended.'


 What's inside?

01. Plan for success

Deck strategy and story

  • Learn the secrets of successful decks
  • Understand what investors are looking for
  • Learn how to turn this into a compelling story

02. Follow the perfect structure

Slide templates

  • What slides you need and what to put on each
  • A deck template to help you work quickly
  • Slide variations for different business stages

03. Create optimal content

Slide guides and tools

  • Video and audio guides packed with advice and insider know-how
  • 24 pitch deck tools that walk you step by step through creating your content
  • Tips on how to finalise your deck and become 'investor ready'

Includes two free bonuses

Bonus #1

The Ultimate Financial Modeller (worth $99)

  • Easy to use, best-in-class modeller will create financials in minutes
  • Works for any business model - SaaS, eCommerce, Marketplace etc.
  • Learn how to understand your financial dynamics and crush your numbers
  • Includes a Runway Calculator and an Ask Generator to plan your fundraising
  • Complete with tips on how to build and iterate your model
  • Takes the fear and the pain out of financial modeling

Bonus #2

A free 30 minute session with Marcus Exall (worth $150)

  • Marcus is a top Angel investor and the first ever Investor in Residence for Virgin Startup
  • He has advised and backed founders who went on to raise over $1bn
  • Before that he played a key role at several high-growth scaleups
  • Speak to him to get feedback on your deck or fundraising strategy

No quibble 7 day money back guarantee

We're confident you will find our course exceptional value. If it's not for you, let us know within 7 days of purchase and we will give you a full refund.

Boost your fundraising chances today

 Comprehensive advice and insider tips from a top Angel investor

 Based on our own insights and over 1,000 hours of research into what global investors are looking for

 Access up to 4.5 hours of video and audio content

 24 pitch deck tools to help you create your content step by step

 A slide template to help you craft your deck

 Learn the essentials quickly with our 1 minute lowdowns

 Create your deck in a day or space it over a week with our 7 day guided programme

 Free bonus #1: Financial Modeller to crush your numbers (worth $99)

 Free bonus #2: 30 minute feedback session with Marcus Exall (worth $150)

 No quibble 7-day money back guarantee: if you're not happy, we'll refund you.


'I've never seen a better guide to pitch decks. The course is packed with brilliant advice from experienced entrepreneurs and investors. You'd be mad not to take advantage of it.'

Marta Krupinska, ex-Head of Google Startups UK and Co-founder of CUR8  

The full curriculum

Part 1:

Are you heading in the right direction?

55 minutes

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Pitch Deck 101

Learn the basics

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Deck strategy

Know what investors look for.

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Create a compelling storyline

Part 2:

What business are you really in?

45 minutes

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Stand out and make investors care

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Find a big problem to solve.

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Competitive landscape

Master market dynamics.

Part 3:

How appealing is the investment opportunity?

35 minutes

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Build an appealing financial model.

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The Ask

Plan and validate your ask.

Part 4:

How distinctive is your offer?

40 minutes

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Solve your big problem in a new way.

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Value proposition

Make your solution irresisitble.

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Show the magic you've made.

Part 5:

Are you making sufficient progress?

50 minutes

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Traction and GTM

Show momentum or plan to win.

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Prove how fast you can grow.

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Business model

Show you can generate lots of cash.

Part 6:

How big can this become?

35 minutes

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Prove your market is big enough.

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Why now

Show your timing is right.

Part 7:

Who matters?

20 minutes

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Show your team has what is needed.

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Make it easy to progress.

 Founders really rate our advice

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Chris Beech, Founder - Luhv Drinks

'Any founder will be greatly advanced by having the experience and guidance from such an experienced investor. Really made a difference to my journey, and I have no doubt he would have the same effect on any founder he comes into contact with.'


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Hossam Elgamal, Founder - Lovedoc

'Marcus possesses an exceptional understanding of business and a remarkable ability to provide targeted advice that resonates with my entrepreneurial journey. His guidance on refining my business strategy and perfecting my pitch has been transformative.'

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Scott Wylie, Founder - Sevn

'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'



Unlock lifetime access for $399 >>

We help founders master the startup journey

Marcus Exall is one of the UK's top angel investors. He's advised and backed founders who went on to raise over $1bn. Before that he played a key role in several high-growth scaleups, such as and Monese.

He is ably assisted by Nick Berry, a strategist with whom he has worked for over 20 years. Nick founded, grew and exited a successful strategic digital agency helping dozens of top brands grow. He is using big brand thinking and frameworks to help startup and scaleup founders lay the foundations of $1bn businesses. Andy Maher, an expert in scaling and selling successful businesses, completes the U2R team.

We know how hard the journey is. We formed U2R to make the path easier for and ensure more founders achieve their ambitions, especially those without easy access to networks of advisors or investors. 

Endorsed by partners who share our passion for helping founders