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Startup know-how to give you the edge

We are investors, entrepreneurs and strategists who have helped founders that went on to raise over $1bn funding. We’ve advised global brands. We’ve grown, sold and bought successful businesses. We share our unique blend of know-how in free guides, highly structured courses and original tools, to give you the best chance of startup success.

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Marcus Exall

We help early stage founders across the ecosystem

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Marcus Nick and Andy

We'll help you master the startup journey

Marcus, Nick and Andy are three experienced entrepreneurs and investors with a passion for helping founders. Having founded, grown, and sold our own businesses, and helped others do the same, we know how hard the journey is. We formed UP AND TO THE RIGHT to make the path easier for founders and to ensure more founders achieve their ambitions.

We've distilled our experience into fantastic value courses, coaching and tools. These products will boost your startup know-how, helping you anticipate and overcome major challenges.

There are three ways we can give you an edge

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We offer fantastic value courses and tools to give you the know-how to quickly overcome challenges, like how to create a brilliant pitch deck. 

 

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'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

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'I've never seen a better guide to pitch decks. The course is packed with brilliant advice from experienced entrepreneurs and investors. You'd be mad not to take advantage of it.'

Marta Krupinska, Head of Google Startups UK and Co-founder of CUR8

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'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven

 

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Boost your fundraising chances with the Ultimate Pitch Deck Course

Are you struggling with your deck or worried if yours is good enough to impress investors? Take our course, created by a top Angel investor who has advised and backed founders that raised over $1bn. It's packed with advice, insider tips and tools you can’t get anywhere else: 

  • Learn how to create a story-driven deck investors will love
  • Remove uncertainty about what to include in your deck 
  • Avoid the mistakes that ruin most decks
  • Master fundraising fundamentals to save months of wasted effort
  • Get investor feedback on your deck or fundraising strategy
Boost your chances >>

Free guides and advice

TRC 046: Founder stress - Why a little planning can go a long way

Dec 12, 2024

TRC 047: Negotiation - from awkward to empowered

Jan 16, 2025

TRC 045: The why and how of being disagreeable

Nov 21, 2024

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