Startup know-how to give you the edge


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Startup know-how to give you the edge

We are investors, entrepreneurs and strategists who have helped founders that went on to raise over $1bn funding. We’ve advised global brands. We’ve grown, sold and bought successful businesses. We share our unique blend of know-how in free guides, highly structured courses and original tools, to give you the best chance of startup success.

Subscribe to THE ROLLERCOASTER, our free fortnightly newsletter, for actionable advice to manage the ups and downs of startup life.

We help early stage founders across the ecosystem

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We'll help you master the startup journey

Marcus, Nick and Andy are three experienced entrepreneurs and investors with a passion for helping founders. Having founded, grown, and sold our own businesses, and helped others do the same, we know how hard the journey is. We formed UP AND TO THE RIGHT to make the path easier for founders and to ensure more founders achieve their ambitions.

We've distilled our experience into fantastic value courses, coaching and tools. These products will boost your startup know-how, helping you anticipate and overcome major challenges.

There are three ways we can give you an edge

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Tap into our experience to solve your biggest problems quickly and affordably. On-demand sessions are available every week.


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Courses and tools

We offer fantastic value courses and tools to give you the know-how to quickly overcome challenges, like how to create a brilliant pitch deck. 


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'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

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'I've never seen a better guide to pitch decks. The course is packed with brilliant advice from experienced entrepreneurs and investors. You'd be mad not to take advantage of it.'

Marta Krupinska, Head of Google Startups UK and Co-founder of CUR8

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'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven


Boost your fundraising chances with the Ultimate Pitch Deck Course

Are you struggling with your deck or worried if yours is good enough to impress investors? Take our course, created by a top Angel investor who has advised and backed founders that raised over $1bn. It's packed with advice, insider tips and tools you can’t get anywhere else: 

  • Learn how to create a story-driven deck investors will love
  • Remove uncertainty about what to include in your deck 
  • Avoid the mistakes that ruin most decks
  • Master fundraising fundamentals to save months of wasted effort
  • Get investor feedback on your deck or fundraising strategy
Boost your chances >>

Free guides and advice

TRC 036: Common founder mistakes and how to avoid them

Jun 20, 2024

TRC 037: What to do when everyone tells you you're crazy

Jul 04, 2024

TRC 035: Validate or die

Jun 06, 2024

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