Startup know-how to give you the edge


Pitch Deck Course
1:1 Founder Coaching
Pitch Deck Review

Sign-up to our fortnightly newsletter 

Previous Issues

Free Resources

Get Our Latest Guides

Startup know-how to give you the edge

The odds are stacked against early stage startup founders. Our know-how will help you beat them by anticipating and solving major challenges. It’s helped startups that raised over $1bn funding. 

Subscribe to THE ROLLERCOASTER, our free fortnightly newsletter, for actionable advice to manage the ups and downs of startup life.

We help early stage founders across the ecosystem

9 start-up logos

We'll help you master the startup journey

Marcus, Nick and Andy are three experienced entrepreneurs and investors with a passion for helping founders. Having founded, grown, and sold our own businesses, and helped others do the same, we know how hard the journey is. We formed UP AND TO THE RIGHT to make the path easier for founders and to ensure more founders achieve their ambitions.

We've distilled our experience into fantastic value courses, coaching and tools. These products will boost your startup know-how, helping you anticipate and overcome major challenges.

There are three ways we can give you an edge

A digital envelope icon

Free actionable advice

Check out our free guides and subscribe to THE ROLLERCOASTER to get actionable advice every fortnight.


Subscribe >>
A coach's clipboard icon

1:1 Coaching

Tap into our experience to solve your biggest problems quickly and affordably. On-demand sessions are available every week.


Get expert help >>
A checklist icon

Courses and tools

We offer fantastic value courses and tools to give you the know-how to quickly overcome challenges, like how to create a brilliant pitch deck. 


Explore >>
Climate VC logo

'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

Google for Startups logo

'I've never seen a better guide to pitch decks. The course is packed with brilliant advice from experienced entrepreneurs and investors. You'd be mad not to take advantage of it.'

Marta Krupinska, Head of Google Startups UK and Co-founder of CUR8

Seven logo

'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven


Create a pitch deck investors will love

A bad pitch deck will kill your fundraising chances. Our Ultimate Pitch Deck Course will give you the know-how you need to boost them:

  • Be more confident of success with step-by-step guidance on how to craft a winning deck.
  • Comprehensive advice, a deck template and 24 pitch deck tools.
  • Essential for early stage startup founders looking to impress investors.
  • Created by an angel investor using knowledge gained from helping businesses that raised over $1bn funding.
Get instant access for $399 >>

Free guides and advice

TRC 009: How to set a valuation for your startup

May 18, 2023

TRC 010: Angels can be devils. 8 types of investor to avoid.

May 25, 2023

TRC 008: The most boring topic for a blog post ever?! Admin!

Apr 20, 2023

Manage the ups and downs of startup life 

Get THE ROLLERCOASTER for early stage startup know-how. 5 minutes of actionable advice every fortnight.

We will never sell your data to anyone.

Follow us for daily tips and advice