Startup know-how to give you the edge
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Startup know-how to give you the edge
The odds are stacked against early stage startup founders. Our know-how will help you beat them by anticipating and solving major challenges. It’s helped startups that raised over $1bn funding.
Subscribe to THE ROLLERCOASTER, our free fortnightly newsletter, for actionable advice to manage the ups and downs of startup life.

We'll help you master the startup journey
Marcus, Nick and Andy are three experienced entrepreneurs and investors with a passion for helping founders. Having founded, grown, and sold our own businesses, and helped others do the same, we know how hard the journey is. We formed UP AND TO THE RIGHT to make the path easier for founders and to ensure more founders achieve their ambitions.
We've distilled our experience into fantastic value courses, coaching and tools. These products will boost your startup know-how, helping you anticipate and overcome major challenges.
There are three ways we can give you an edge

Free actionable advice
Check out our free guides and subscribe to THE ROLLERCOASTER to get actionable advice every fortnight.

1:1 Coaching
Tap into our experience to solve your biggest problems quickly and affordably. On-demand sessions are available every week.

Courses and tools
We offer fantastic value courses and tools to give you the know-how to quickly overcome challenges, like how to create a brilliant pitch deck.

'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.'
Peet Denny, Founding Partner - Climate VC

'I've never seen a better guide to pitch decks. The course is packed with brilliant advice from experienced entrepreneurs and investors. You'd be mad not to take advantage of it.'
Marta Krupinska, Head of Google Startups UK and Co-founder of CUR8

'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'
Scott Wylie, serial founder and CEO of Seven
Manage the ups and downs of startup life
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