You have ways of making us talk

Playbooks are written guides telling you everything you need to know. They follow a common structure so you can quickly access what you need. Tools are custom downloadable files that enable you to complete a particular task, such as working out what the two axes on your market map should be or how to prove you have your timing right. You can see them all here.

Everything is hosted on our online hub. We call it the Thunderdome to make it sound funky, but really it’s just a hub. Once you have access you browse online or download the tools you need. 

Everything we create is original and lovingly crafted. It's based on our own experience of founding, scaling and investing in start-ups, our insights from counselling others, those of other successful entrepreneurs and investors we are proud to call our friends, and what is considered to be 'best practice'. We've done the research so you don't have to. We've pulled everything together in a coherent and easy to follow programme.

We go deeper and give more guidance than anyone else on the planet.

We give you insider insights and opinions you won't have heard elsewhere. Our innovative tools will show you how to do complex tasks, as well as explaining the rationale behind it.

You may not agree with everything we recommend, but you'll be glad you heard it and have the tools you do need. 

You can get through all the core advice in 3 hours. We recommend you plan to spend around 18 hours, which is an hour per guide. There are 32 tools to solve tricky problems, so you can go deeper if you wish. 

We can help you to either get up to speed quickly and/or prepare thoroughly for your forthcoming fundraising. There are two modes of access:

TOOLKIT mode is for people with existing decks to improve or problems to fix. Dip in and out as needed. Slide guides which tell you what you need to know are all under 10 minutes. There's more help and all those tools if you need to dive deeper.

COURSE mode is for anyone wanting to start a deck from scratch. We'll take you on a journey through our programme, fully supported by email series configured to your timescales. 

We expect you to work collaboratively with colleagues in your current company. The content is available under licence which permits you to do this. But please do not share it more widely, post online or in communities. Send people here instead :)

We do. You can buy packages of our time to help you prepare your deck, do a practice pitch, or tackle any other issue you face. We are designing more tools so you have instant access to entrepreneurial tradecraft without having to pay for people’s time…

You can, but they are at least £50 each, so you are much better off with one of our bundles. We are committed to offering incredible value to founders. You won't be disappointed.

Major credits and Paypal.

Alas, not. Our spouses wouldn't let us. But we are sure you will be stunned at the value we offer. If you aren’t, get in touch and we’ll see what we can do to put a big smile on your face.

We offer 10% discount on every product for good, non-commercial causes. Get in touch if this applies to you. Before you ask, if you trying to make money and not yet managing it, this does not count as 'non-commercial' :)

We are successful entrepreneurs with decades of experience working with start-ups, agencies and big brands. Our aim is to help more founders succeed, because too many fail. You probably haven't heard of Marcus Exall, but look him up. He has invested in, advised or worked on the leadership teams for start-ups that raised over $990m in funding. 

Find out more about us here.

Not currently, and when we do, it will only be in founders who have shown they are serious about entrepreneurial tradecraft.

We do. If you have some friends you would like to refer, please enrol here to earn commission.

If you have a community or access to lots of founders, get in touch, we'd love to speak.

Well, she’s a robot, so you may get some odd looks. We can ask her if she is game…

No, that's not possible because we made that up. He has always been hideous. 

A Pringles crisp/chip is a hyperbolic paraboloid. Go figure...