Playbooks are written guides telling you everything you need to know. They follow a common structure so you can quickly access what you need. Tools are custom downloadable files that enable you to complete a particular task, such as working out what the two axes on your market map should be or how to prove you have your timing right. You can see them all here.
How do I access the content?
Everything is hosted on our online hub. We call it the Thunderdome to make it sound funky, but really it’s just a hub. Once you have access you browse online or download the tools you need.
Is the content new or just a rehash of existing stuff?
Everything we create is original and lovingly crafted. It's based on our own experience of founding, scaling and investing in start-ups, our insights from counselling others, those of other successful entrepreneurs and investors we are proud to call our friends, and what is considered to be 'best practice'. We've done the research so you don't have to. We've pulled everything together in a coherent and easy to follow programme.
We go deeper and give more guidance than anyone else on the planet.
We give you insider insights and opinions you won't have heard elsewhere. Our innovative tools will show you how to do complex tasks, as well as explaining the rationale behind it.
You may not agree with everything we recommend, but you'll be glad you heard it and have the tools you do need.
How much time will it take?
You can get through all the core advice in 3 hours. We recommend you plan to spend around 18 hours, which is an hour per guide. There are 32 tools to solve tricky problems, so you can go deeper if you wish.
We can help you to either get up to speed quickly and/or prepare thoroughly for your forthcoming fundraising. There are two modes of access:
TOOLKIT modeis for people with existing decks to improve or problems to fix. Dip in and out as needed. Slide guides which tell you what you need to know are all under 10 minutes. There's more help and all those tools if you need to dive deeper.
COURSE mode is for anyone wanting to start a deck from scratch. We'll take you on a journey through our programme, fully supported by email series configured to your timescales.
Can I share the content?
We expect you to work collaboratively with colleagues in your current company. The content is available under licence which permits you to do this. But please do not share it more widely, post online or in communities. Send people here instead :)
Do you also advise start-ups?
We do. You can buy packages of our time to help you prepare your deck, do a practice pitch, or tackle any other issue you face. We are designing more tools so you have instant access to entrepreneurial tradecraft without having to pay for people’s time…
Can I buy individual tools?
You can, but they are at least £50 each, so you are much better off with one of our bundles. We are committed to offering incredible value to founders. You won't be disappointed.
What payment methods do you support?
Major credits and Paypal.
Do you give refunds?
Alas, not. Our spouses wouldn't let us. But we are sure you will be stunned at the value we offer. If you aren’t, get in touch and we’ll see what we can do to put a big smile on your face.
Do you give discounts to NPOs and charities?
We offer 10% discount on every product for good, non-commercial causes. Get in touch if this applies to you. Before you ask, if you trying to make money and not yet managing it, this does not count as 'non-commercial' :)
Who are you?
We are successful entrepreneurs with decades of experience working with start-ups, agencies and big brands. Our aim is to help more founders succeed, because too many fail. You probably haven't heard of Marcus Exall, but look him up. He has invested in, advised or worked on the leadership teams for start-ups that raised over $990m in funding.