Playbooks and tools for mastering pitch deck tradecraft

Our playbooks are lovingly crafted, totally original, and packed with insider insights from successful investors and entrepreneurs. They will help you perfect your pitch deck and master fundraising fundamentals. You can also get us working on your deck.

If you are an early stage founder, start today to save yourself weeks of effort and boost your chances.

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The Ultimate Pitch Deck Playbook

Everything you need to perfect your pitch deck:

  • 17 in-depth guides to pitch deck basics, strategy, story and design, and every slide
  • 32 original tools to solve tricky problems that trip up most founders
  • Videos, audio guides and masses of benchmarks, tips and help
  • INCLUDES A FREE BONUS 30 MINUTE ADVISORY CALL to solve any tricky problems
Master Your Pitch Deck

The Ultimate Financial Modeller

Everything you need to master your financial model and your ASK:

  • 7 integrated tools to help you quickly build and develop your financial model 
  • Runway Calculator and Ask Generator to help you plan your fundraising with more precision
  • Video, audio guide, benchmarks, and masses of tips and help
Crush Your Numbers

Pitch Deck 101

A free introduction to start-up pitch decks:

  • Insights into the problems with most pitch decks
  • Understand the purpose of your deck
  • Golden rules to follow for deck crafting and design
  • Details of the slides you need if you are pre- or post-launch
Check It Out

Get top investors and entrepreneurs polishing your deck

Every Ultimate Pitch Deck Playbook purchase includes a free bonus 30 minute advisory call to solve any tricky problems. Every Pitch Deck Course purchase comes with a call and a free deck review.

Customers can book further 1:1 sessions with Marcus Exall, one of the most respected Angel Investors on the planet, and our team of titans. We can review your deck or financial model, practice your pitch, or troubleshoot anything that is holding you back.

Check Out The Playbook
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'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

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As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'

Andy Ayim, MBE and founder of Angel Investing School

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'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven



Beginner's luck

  • 1 summary video
  • The problem with start-up pitch decks
  • The purpose of your deck
  • Golden rules
  • Design tips
  • Slides to use pre-launch
  • Slides to use-post launch
  • Audio guides


Get It Now


£299/ $399/ €349

The full works

  • Everything in the PITCH DECK 101 plus:
  • 17 summary videos
  • 15 in-depth guides to nail your deck strategy, story, and every slide
  • Audio guides and videos
  • 32 original tools to solve common problems
  • 32 tool help guides and extra tip sheets
  • Slide variants for different business stages
  • Hundreds of tips and benchmarks
  • A choice of email programmes to guide you
  • FREE BONUS 30 MINUTE ADVISORY CALL to solve tricky problems 
  • Access to U2R Founder Community
  • Option for more 1:1 support: deck review, practice pitch etc.
I Want It


£99 / $135 / €119

The number crusher

  • Everything in the PITCH DECK 101 plus:
  • The definitive U2R FINANCIAL MODELLER, which integrates 7 different financial and ASK tools
  • Full guide to help you master your modelling 
  • Access to the U2R Founder Community
  • Option for more 1:1 support: deck review, practice pitch etc.
Buy It Today

Do you need the Playbook or the Course?

The Ultimate Pitch Deck Playbook is designed to quickly get your deck into great shape. Once you have absorbed the core strategic guidance, you can dip in and out of the rest of the content, focusing on any areas of weakness. If you are looking to improve an existing deck, or have some fundraising experience, we suggest you get the Playbook.

If you are building a deck from scratch, need to learn more, want more support, or have more time, then the Start-Up Pitch Deck Course is for you. We've built 18 modules of content for you to follow sequentially. It shares the same core guidance and tools as the Playbook, but is presented in a robust course design. The course comes with additional help and resources to help you manage the process, and also includes both a free bonus 30 minute advisory call and a free expert review of your final deck.

Check Out The Course