Early stage start-up founders.

Anyone looking to master their startup numbers or fundraise for the first time.

Accountants with too much time on their hands ;)

Financials underpin everything you do. Not just fundraising, but also your business model, pricing, staffing, growth velocity and every aspect of your product roadmap.

Every founder should have a firm grasp of the financial dynamics of their business. This tool helps you to do that. It also helps you model different scenarios, so you can plot the best path forward and devise the best fundraising strategy, so you never run out of money and don't dilute too much of your equity too early.

Why listen to us?

1. We've founded, grown and sold our own businesses, so we know what it's like being a founder and the advice you really need to hear.
2. We've helped start-ups and scale-ups that raised over $1bn. We advise fast growing companies like Mendi and Monese on a daily basis. 
3. We are working with a fantastic network of major start-up ecosystem players who love what we do and feel their founders would benefit from it.

Marcus is also the first ever Investor in Residence for Virgin Startups. 

Check us out here:   Nick   Andy Marcus 

And our story.

You'll be able to create a full set of robust financial forecasts and plan your fundraising startegy:

✔ U2R Team Builder: estimate your future staff and overheads by location

✔ U2R Forecaster: map out sales, revenue and cost growth

✔ U2R Financials Generator: P&L, cashflow and balance sheet to make sure you stay in business

✔ U2R Financial Dashboard: see the key chart for your pitch deck and visualise other key dynamics

✔ U2R KPIs Summary: master the key financial and customer dynamics within your business

✔ U2R Runway Calculator: model the impact of different raises on your runway

✔ U2R Ask Generator: estimate how much you should be asking investors for

Only $79 for lifetime access.

There are others out there, but we haven't found one yet that includes:

• All the key inputs you should include as a startup founder
• Multiple business models
• Integrated fundraising tools

See why we say ours is x10 better here.

We spent about three months building this tool, distilling decades of expertise into a sophisticated tool that is easy to use.

You will have lifetime access to it.

The model will save you masses of time and pain, supercharge your fundraising and, potentially, keep you in business by helping you get the right fundraising strategy and ask.

All for $79.

If you have your management data to hand, you can create the first model in as little as 10 minutes.

Thereafter, spend as long as it takes to understand the dynamics and model different scenarios.

This is a self-guided product. We offer customer service if you need it.

If you want additional 1:1 support we can offer coaching to help you through the modelling, review your model or discuss your fundraising strategy.