Free guides for early stage startup founders

We give advice to founders every day, helping them to fundraise better, improve their pitch deck and story, or put out fires threatening to engulf their business. Every startup is different, but founders face common challenges. Use our know-how to anticipate and overcome them.

Pitch deck golden rules (Part 1)

What makes one pitch deck good and another bad? How do you make sure you send investors all the right signals? Find out here...

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Pitch deck golden rules (Part 2)

The second set of our golden rules to help make your pitch deck hits all the right notes with investors. Use to build, check, and optimise your deck...

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How to design your pitch deck

Save yourself days of design time by following these simple rules on how to approach your deck. It's simpler than most founders think...

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The slides you need in a pitch deck

Stop wondering what to include in your pitch deck, how long it should be or where each slide should appear. You'll find all the answers here.

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Free tools

As well as advice we design simple tools to help founders achieve great outcomes. Try them here.



Make sure you measure what matters with our free calculators. They'll help you assess how efficient your growth is and how to build a better business.

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Create a compelling purpose for your startup

Find out how to develop an epic purpose, point of view and vision with the U2R Purpose Finder. Includes access to the purpose pitch deck course module.

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