Beat the odds with your investment deck
No more dodgy decks
Investors are swamped with decks. Most receive around 3,000 decks a year. They will invest in as many as 1% and as few as 0.1%. Do you like those odds? Bear in mind 90% of the leads considered are pre-qualified: they come either through referrals or the investor's own searches. To have any chance of fundraising success, your deck must be amazing. It must leap out from the slush pile.
Unfortunately, most decks don’t come close. That's because they are tricky to master. Fundraising is easy to do when you know what you're doing and unfathomable when you don't.
Our comprehensive INVESTMENT DECK BUNDLE will give you all the help you need to master your deck, stand out from the pack, and be better prepared for your raise.
ONLY £299 / $399 / €349
Buy TodayLearn the dark art of pitch decks
Fundraising is a technical skill: there’s a correct way to do it. It requires entrepreneurial tradecraft to do it well. Just one mistake can kill your chances. And that might also kill your business. We can't let that happen.
You can spend weeks researching or you can get everything you need right here.
Our comprehensive INVESTMENT DECK BUNDLE includes a playbook for every slide you will need and 32 original tools to solve the problems that ruin most decks. There are also guides to your pitch deck strategy, story and design, and golden tips to make sure yours is better than the rest.
I Want The Power
The bundle to end all bundles...
What you get in the Investment Deck Bundle...
This is the investment deck equivalent of a triple-decker burger with all the trimmings, a large shake, and XXL fries. With onion rings on the side. And a salad to make you feel tip top and tell your Mum about. The bundle includes:
- Investment deck 101
- Investment deck strategy
- Investment deck story and design
- 15 in-depth slide guides explaining how to do each well, what investors are looking for, common mistakes, tips and alternative options
- Each guide has its own video and audio version
- 32 original downloadable tools to silve tricky problems that trip up most founders (available in Microsoft Excel/PowerPoint or Google Sheets/Slides)
- Every tool has a comprehensive help guide, which walks you through a consistent example and benchmarks, so you know how to use them well
- Extra tip sheets, slides and variants to cover the big differences
- A choice of access modes: TOOLKIT to improve an existing deck or COURSE to help you create a new one from scratch
- A choice of configurable email series to guide you through, so you work to your timelines, stay on track, and make rapid progress
A full list of tools is below.
ONLY £299 / $399 / €349
I Want It AllSee what you get on the Thunderdome with the Investment Deck Bundle...
We've learned from helping businesses that have raised over $990m. Now you can use our expertise to give your start-up rocket fuel
We know what it takes to raise money. The businesses we have helped through advisory, being part of their leadership team, or invested in directly, have raised over $990m. We also know where most first-time fundraisers go wrong, having seen thousands of decks and collaborated with investors who receive ten times more. We have distilled everything you need to know into a series of playbooks and tools, so you can accelerate your own fundraising and get your deck right first time.

The pitch deck tools you can have access to...
It's a big list. You may not need them all right now, but you'll be glad you've got them. You can also see the problems they solve. Here goes…
- U2R Investment Pitcher: to distil the essence of your pitch
- U2R Investment Thesis Generator: to build a compelling case for investment
- U2R Success Probability Calculator: to understand the odds and areas of weakness
- U2R Story Headliner: to craft an engaging story before you start with the content
- U2R Pre-Design Deck Template: to see which elements are needed on each slide
- U2R Purpose Finder: to create an inspiring brand narrative
- U2R Problem Sorter: to find the biggest problem with the most opportunity
- U2R Dynamic Market Mapper: to find the two shifts deciding who wins in your market
- U2R Competition Spotter: to tease out all your current and potential rivals
- U2R Value Creation Comparator: to show you can win in contested market space
- U2R Problem Solver: to have total clarity on how you are solving your big problem
- U2R Value Proposition Designer: to prove your solution will enrich customer lives
- U2R Customer Journey Selector: to find the best demonstration of your product in action
- U2R Feature Selector: to shortlist the best features to showcase
- U2R Business Modeller: to suggest your business is a magical money making machine
- U2R Achievement Mapper: to show you are building irresistible momentum
- U2R Go to Market Planner: to plan the launch of your bid for world domination
- U2R Traction-o-meter: to understand how well your business is performing
- U2R Growth Mapper: to convince investors you can capture the next customer wave
- U2R Team Builder: to estimate your future staff and overheads by location
- U2R Forecaster: to map out sales, revenue and cost growth
- U2R Financials Generator: P&L, cashflow and balance sheet to make sure you stay in business
- U2R Financial Dashboard: to drop into your investment deck
- U2R KPIs Summary: to master the key financial and customer dynamics within your business
- U2R Runway Calculator: to model the impact of different asks on your runway
- U2R Ask Generator: to estimate how much you should be asking investors for
- U2R Market Spotter: to help you define your markets
- U2R Market Sizer: to help you quantify your markets
- U2R Timing Validator: to prove you have your timing right and are destined to succeed
- U2R Team Selector: to help you put together the team investors want to see
- U2R Ask Validator: to sanity check you are not asking for or giving away too much
- U2R Milestone Maker: to understand the future success you are selling to investors
ONLY £299 / $399 / €349
Give Me All These Puppies Right Now
Be original
Other investment deck guides say ‘copy this template’. We say don’t. Learn what investors want, then give it to them in a story with purpose and personality. We’ll take you through everything you need: insight into investors; deck strategy; storytelling; the slides you need; content to include; and tools to help you craft everything to perfection. Since your deck is the first step on a long fundraising journey, it pays to prepare yourself well before you set off.

Definitive tools
All the content is entirely original. It is based on 18 months research into understanding why current best practice produces such poor decks; 12 months of listening to VCs and other investors about what does not work for them; 8 years of experience of successful Angel investing; 12 years of working with founders and listening to their needs; and over 50 years’ experience of growing successful businesses of every shape and size.

By Founders for Founders
This is a no-nonsense guide. We have been through the journey you are on and know what it is like. We know you like learning in different ways, so content is available in different formats. We also know you are super busy, so the content has been structured so that you can make progress if you have 10 minutes, 1 hour, or 1 day to spend on each slide. No wading through stuff if you need a quick steer.
We're on a mission to help first-time fundraisers boost their chances by creating decks like serial entrepreneurs
Why you need our investment deck products...
- Unique insights to help you get inside the mind of top investors
- Save weeks of research by quickly accessing the most comprehensive and best guidance available
- Solve the problems that ruin most decks (and start-ups ) with original tools and content created by successful investors and entrepreneurs
- Prepare better for the fundraising process and strengthen your business with strategic management insights
- Access content in multiple ways and formats. Go on a journey or dive in to find the pearls you need.
- On-demand access to 1:1 support from successful entrepreneurs and investors, and become part of a community of ambitious founders
Essential for early stage founders
The INVESTMENT DECK BUNDLE is relevant for all early stage businesses, in all geographies, up to Series A. The guide is for founders who have yet to successfully fundraise, either because they have not yet started, or because they have encountered problems. The guidance covers how you create a killer pitch deck and how to tailor your deck based on the stage you are at (pre- or post-launch) and your level of market traction.
ONLY £299 / $399 / €349
Accelerate My Fundraising
Get 1:1 support from top investors and entrepreneurs
If you're serious about fundraising, we're serious about you. Every month we are giving away a free 30-minute session with Marcus Exall, one of the most respected Angel Investors on the planet. You can also book 1:1 sessions with Marcus and our team of entrepreneurial titans to review your deck, practice your pitch, or get our help cracking any tricky problems you face. These sessions are only available to paying customers.
Buy Today
Are your numbers giving you a headache?
If you've got your deck licked but investors have told you to think again about your financials or your ASK, you can just buy the INVESTMENT FINANCIALS MODELLER instead. This amazing tool will help you build a robust financial plan, work out your fundraising strategy over time based on all the cash your business needs over the next five years, and calculate your ASK with more precision so you don't ask for too much or too little. Bear in mind finanical modelling can trigger changes across your deck and your business. If you find you need to upgrade to the full BUNDLE later you can do so.
Cure Your Number ConundrumNot yet ready to take the plunge? Try our Investment Deck 101
We know some people like to try canapes before attacking the buffet. Try our INVESTMENT DECK 101. There aren't any tools, but it’s free and will give you some core principles and golden rules to whet your appetite…
Check Out The Freebie