Conquer your model with the Ultimate Financial Modeller

UP AND TO THE RIGHT can give you access to all the insider tradecraft you need to quickly master both your financial model and your ASK. The ULTIMATE FINANCIAL MODELLER will also help you test and strengthen your business, so you can confidently sell it as an attractive investment opportunity. It is an essential resource for all early stage founders, in all geographies, up to Series A. Whether you are new to financials or an accountant in denial, you'll soon have total control of your numbers...

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Crush, don't crunch your numbers 

Would you invest in a business with a shaky business case? Investors won't either. Your numbers need to be bulletproof. That's easier said than done with dozens of variables to consider and balance.

Crack it in minutes with our ULTIMATE FINANCIAL MODELLER for start-ups. The playbook will guide you through the essential inputs and the model generates all the outputs automatically, so you won't miss anything important. It will help you plan your fundraising strategy and calculate your ASK with more precision. 

 Only £99 / $135 / €119

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Insider tradecraft to supercharge your fundraising

We know what it takes to raise funding. The businesses we have helped through advisory, being part of their leadership team, or invested in directly, have raised over $990m. We've seen thousands of decks and collaborated with investors who receive ten times more, so we know where mistakes can happen. We've distilled everything you need to know into playbooks and tools so you can perfect your deck and boost your chances.

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The Ultimate Financial Modeller

Only £99 / $135 / €119

The number crusher

The Financial Modeller is a spreadsheet that combines: 

  • U2R Team Builder: to estimate your future staff and overheads by location
  • U2R Forecaster: to map out sales, revenue and cost growth
  • U2R Financials Generator: P&L, cashflow and balance sheet to make sure you stay in business
  • U2R Financial Dashboard: to drop into your investment deck
  • U2R KPIs Summary: to master the key financial and customer dynamics within your business
  • U2R Runway Calculator: to model the impact of different asks on your runway
  • U2R Ask Generator: to estimate how much you should be asking investors for

The package includes extensive help to get you comfortable with modelling, so you can create the best business case and bring more precision to your fundraising.


Unbeatable value...

You can spend weeks learning how to model your numbers.

You can get your accountant to show you and lose the will to live.

And you can pay them hundreds to do it for you and get a model you don't understand that may not include everything it should.

Or you can use our ULTIMATE FINANCIAL MODELLER to learn how to construct and iterate a robust start-up financial model that will impress investors. The model uses rules of thumb to quickly create a first draft, which you can then fully customise as you start to model more.

And it offers unbeatable value:

  • Core financial modelly of sales forecasts, cashflow and P&L worth £100 / $135
  • A budget builder to hekp you quickly build a long-term staff plan worth £50 / $67
  • Runway modelling and ask generator to work out your fundraising strategy and calculate your ask with precision worth £100 / $135
  • KPI summary and dashboard to help you understand dynamics and model better worth £50 / $67 
  • Plus loads more help, advice and tips


YOU PAY ONLY £99 / $135

I Want It All
Climate VC logo

'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

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As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'

Andy Ayim, MBE and founder of Angel Investing School

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'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven

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One model to rule them all...

There are lots of reasons why the ULTIMATE FINANCIAL MODELLER is the most comprehensive, flexible and clever start-up model available. Using insights from helping start-ups that raised over $990m, we used proprietary comb technology to disentangle all the tricky spreadsheet knots that drive founders and investors crazy.  

See why it is x10 better here.


Get top investors and successful entrepreneurs perfecting your model

Every Ultimate Pitch Deck Playbook purchase includes a free bonus 30 minute advisory call to solve any tricky problems. Every Pitch Deck Course purchase comes with a call and a free deck review.

Customers can book further 1:1 sessions with Marcus Exall, one of the most respected Angel Investors on the planet, and the UP AND TO THE RIGHT team of titans. We can review your deck or financial model, practice your pitch, or troubleshoot anything that is holding you back.

Buy Today
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We're helping more early stage founders succeed by pitching like serial fundraisers

Why you need the insider tradecraft in UP AND TO THE RIGHT's playbooks and tools:

  1. Get unique insights to help you get inside the mind of top investors
  2. Save weeks of research by quickly accessing the most comprehensive and best guidance available
  3. Solve the problems that ruin most decks with original tools and content created by successful investors and entrepreneurs
  4. Prepare better for the fundraising process and strengthen your business with strategic management insights
  5. Access content in multiple ways and formats. Go on a journey or dive in to find the pearls you need.
  6. Get 1:1 support from experts. Every playbook includes a free 30-minute advisory call and every course also includes a deck review.

Not yet ready to take the plunge? Try our Pitch Deck 101

We know some people like to try canapes before attacking the buffet. Try our PITCH DECK 101.

There aren't any tools, but it’s free and will give you some core principles and golden rules to whet your appetite…

Check Out The Freebie