Module 1: Pitch Deck 101

Learning objectives: understand the role of pitch decks, where they go wrong, and how to structure them correctly.

The 101 is a gentle warm up. It gives you the lowdown on start-up pitch decks and rules of gold to follow. Start here to familiarise yourself with the purpose of decks, how they are structured and to keep your focus on the goal: making them investor-centric.

Back to course overview
A close up of liquid gold

Written and audio guide: 20 mins

1 minute low down video

Pitch deck essentials

The purpose of your deck

The slides you will need and their order

The Golden Rules



Tool exercises: n/a 








The Start-Up Pitch Deck Course

£399 / $499 / €449

Lifetime access to all content and community

  • Insider tradecraft from top investors
  • 18 comprehensive modules packed with insight
  • 32 original tools to solve common issues 
  • Flexible content to suit your timings
  • A free deck review when you are finished
  • A bonus free 30 minute advisory call
  • Access to 1:1 support 

Master fundraising fundamentals

Get instant access to everything you need to perfect your pitch deck and boost your fundraising chances. If you need us, we're here to review, solve any problems and hear your practice pitch.

Climate VC logo

'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

Angel Investing School logo

As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'

Andy Ayim, MBE and founder of Angel Investing School

Seven logo

'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven