Module 11: Product
Learning objectives: find out how to present your product in the best way.
Investors see a lot of products. Yours needs to stand out. The best way of doing this is not listing features that others can copy, but to show your product in action. This module will help you understand what to include on the slide to show how special your product is, and how to present yours by illustrating the most important customer journey.Back to course overview
Written and audio guide: 13 mins
How to approach it
Investor insights, covering common mistakes and tips and tricks
2 Tool exercises:
Select and design your most important customer journey (~20 mins)
Prioritise the features to highlight, if you can't show a customer journey (~20 mins)
U2R Customer Journey Selector
The best way of showcasing your product to investors is to show it in action. How does it create value for customers? Can the magic or secret sauce be demonstrated? The U2R Customer Journey Selector will help you identify the best customer journey to illustrate, based on simple criteria to make sure that you are pressing all the right investor buttons.
U2R Feature Selector
If your product is hard to showcase in a journey, you'll want to share its features. The U2R Feature Selector will help you pick the best ones, based on criteria such as which are likely to be most experienced by customers and which are the most novel.
The Start-Up Pitch Deck Course
£399 / $499 / €449
Lifetime access to all content and communityBUY NOW
Master fundraising fundamentals
Get instant access to everything you need to perfect your pitch deck and boost your fundraising chances. If you need us, we're here to review, solve any problems and hear your practice pitch.
'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.'
Peet Denny, Founding Partner - Climate VC
As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'
Andy Ayim, MBE and founder of Angel Investing School
'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'
Scott Wylie, serial founder and CEO of Seven