Module 13: Growth

Learning objectives: find out how to structure and present your growth activities.

Investors are keen to know how you will achieve your growth forecasts. What are you going to do to acquire customers at scale? How will you manage any increase in customer acquisition costs as new customers become harder to find and convert? This module will show you how to structure your growth activities, so you are not only set to drive immediate growth, but also capable of increasing your sources of customer growth over time.

Back to course overview
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Written and audio guide: 14 mins

Summary video


How to approach it

Slide template

Investor insights, covering common mistakes and tips and tricks

More resources


1 Tool exercise

Map out your current and future sources of growth, find your best marketing highlights, and make sure everything is budgeted (~30 mins) 






Screenshot of the growth mapper

U2R Growth Mapper

You've probably got some punchy sales forecasts. Investors want to know how you will achieve them. The U2R Growth Mapper is a way of structuring your marketing to demonstrate that you have a near endless source of growth, with activities classified as proven, probable and potential. Use it to impress investors with your grasp of current performance and approach to the ongoing challenge of driving growth.

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