Module 14: Business Model

Learning objectives: find out how to construct and present a robust business model.

If we were going to invest our own money in a start-up, we would want to know it is a magical money making machine. Investors are no different. They want to know what it is  bout your business model that will generate enough cash to support growth and provide eventual profit. If you can't show that you will make more money from customers than it costs to acquire and service them, your start-up is doomed to fail. This module shows you which metrics are most important to assess the commercial strengh of your business model, and how to present these to investors to show your start-up is a great bet.

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Written and audio guide: 15 mins

Summary video


How to approach it

Slide template

Investor insights, covering common mistakes and tips and tricks

More resources


1 Tool exercise

Use select metrics from your financial model to construct and assess the strength of your business model (~10 mins) 






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U2R Business Modeller

Investors want to invest in start-ups that are magical money making machines. If you are at an early stage, you need to show that your business model is capable of delivering this. The U2R Business Modeller will help you pull out the key metrics that can build a compelling case. It automatically calculates key ratios based on some simple inputs.

The Start-Up Pitch Deck Course

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  • 32 original tools to solve common issues 
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  • A bonus free 30 minute advisory call
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'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

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As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'

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