Module 3: Pitch Deck Story 

Learning objectives: turn your investment thesis into a compelling story.

Great pitch decks tell great stories. This module shows you how to turn your investment thesis into a great story. This creates the outline for your pitch deck. It will provide a clear structure for your deck and help you choose what content is needed on each slide to amplify your story. 

Back to course overview
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Written and audio guide: 16 mins

Summary video


How to approach it

Investor insights, covering common mistakes and tips and tricks

More resources


1 Tool exercise

Turn your investment thesis into a story (~30 mins)






Screenshot of story headliner

U2R Story Headliner

Investors are human, which means they are influenced by compelling stories. Most founders struggle to get the storytelling balance right. Rather than trying to turn your existing creds deck into a story, you should create a brilliant investment story and turn this into a pitch deck. The U2R Story Headliner shows you how to create a winning structure and storyline by answering a few simple questions.

U2R Pre-Design Deck Template

Pitch decks are a test of your thinking, not a design challenge. It helps to know what you need to include on each slide and the rleative importance of each element. The U2R Pre-Design Deck Template provides some simple layouts for you to use to structure your thinking. When you have crafted your deck it acts as the perfect brief for designers.

Screenshot of pre-design deck template

The Start-Up Pitch Deck Course

£399 / $499 / €449

Lifetime access to all content and community

  • Insider tradecraft from top investors
  • 18 comprehensive modules packed with insight
  • 32 original tools to solve common issues 
  • Flexible content to suit your timings
  • A free deck review when you are finished
  • A bonus free 30 minute advisory call
  • Access to 1:1 support 

Master fundraising fundamentals

Get instant access to everything you need to perfect your pitch deck and boost your fundraising chances. If you need us, we're here to review, solve any problems and hear your practice pitch.

Climate VC logo

'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

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As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'

Andy Ayim, MBE and founder of Angel Investing School

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'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven