Module 5: Problem
Learning objectives: how to find and quantify your big problem.
Investors buy big problems, because they know they come with big opportunity. What is the biggest problem you have found that you can solve? This module will help you understand what investors are looking for, how to categorise and prioritise all the problems you are tackling, so that you can focus on selling one big problem, and sanity check that your problem is big enough to fulfil your commercial ambitions.Back to course overview
Written and audio guide: 14 mins
How to approach it
Investor insights, covering common mistakes and tips and tricks
1 Tool exercise:
Find and quantify your biggest problem (~60 mins)
U2R Problem Sorter
Founders love solving problems. But not all problems are equal, and some are more appealing than others. Investors love big problems because they create big opportunity. The U2R Problem Sorter will help you identify the biggest problem you are solving, quantify it, and assess whether the commercial potential is likely to be enough to attract investment.
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'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.'
Peet Denny, Founding Partner - Climate VC
As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'
Andy Ayim, MBE and founder of Angel Investing School
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Scott Wylie, serial founder and CEO of Seven