Module 9: Solution

Learning objectives: how to craft and present your solution.

If you are tackling a big problem, you must have a solution for it. This is not the same as your product, which is the service or experience you offer customers. Whereas products iterate regularly, solutions endure. This module will help you to craft your solution, align it to your problem, and identify the right highlights to share with investors.

Back to course overview
Five fists coming together over a desk

Written and audio guide: 11 mins

Summary video


How to approach it

Slide template

Investor insights, covering common mistakes and tips and tricks

More resources


1 Tool exercise

Craft your solution statement in a way that clearly solves the problem, and identify the most compelling highlight (~15 mins)






Screenshot of the problem solver

U2R Problem Solver

Once you have identified a big problem, you need to show that you are capable of solving it. This involves more than showing your app or homepage. The U2R Problem Solver will quickly help you link your solution to your problem, and tease out what makes it distinctive and special. 

The Start-Up Pitch Deck Course

£399 / $499 / €449

Lifetime access to all content and community

  • Insider tradecraft from top investors
  • 18 comprehensive modules packed with insight
  • 32 original tools to solve common issues 
  • Flexible content to suit your timings
  • A free deck review when you are finished
  • A bonus free 30 minute advisory call
  • Access to 1:1 support 

Master fundraising fundamentals

Get instant access to everything you need to perfect your pitch deck and boost your fundraising chances. If you need us, we're here to review, solve any problems and hear your practice pitch.

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'Working with Marcus and Nick has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.' 

Peet Denny, Founding Partner - Climate VC

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As an angel investor you have the ability to influence and make a real difference with the value you can add. Marcus does this through his startup investments and Nick has added so much value along my journey including through the Thunderdome where I perfected my pitch deck and purpose statement. Big thank you to the U2R team!'

Andy Ayim, MBE and founder of Angel Investing School

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'The team at U2R are the real deal. They have been there and done it. For me that is the type of person I trust to give advice/ guidance, not self appointed experts.'

Scott Wylie, serial founder and CEO of Seven